Earth Enterprise - Contents - Parts One, Two, Three, and Four

Earth Enterprise  - Contents

PART ONE - AN INTERIM REPORT ON A STRUCTURE FOR THE ENERGY ECONOMY

1. The History and Structure of Earth Enterprise  Foundations of the Business Model: Brief history of earth Enterprise: Divisional Structure, Stability, and Opportunity: Objectives of the Interim Report: Working Method.
2. Energy Division - Earth Finances  Fundamental nature of Energy: Sources of Income and energy Reserves: Financing of business diversity: Energy Accounts: Day-to-day Income accounts: Day-to-day Expenditure accounts: Diminishing usable Energy return: Pressure of increasing sales: Fission and Fusion ventures: Towards Divisional economies: Energy Division looks up again: Price and Income: Price factor in supply and demand: the Conservation Aim.
3. Matter Division - Production Department   History of Matter Division: Material loans to Life Division: Matter Division diversifies into Banking: Forming and unlocking the vaults of MatteR: Man transfers the Life Reserves to Energy Division: New diversification of matter: Present structure of Man-Managed Matter Division: Mutual benefits of Matter Division: Matter Division goes hot and cold: High pressures - and low pressures: Energy cost of industrial education: Time for a strategic review? Recycling the Durable-Consumable: History of stable diversity: Stability in diverse directions: Man explores the stresses and strains of diversity: Discovering and meeting the Corporate Aim: Man-Management problem goes deeper: Could Man be a calculated gain? Energy accounts of Matter: Time for a Product Review?
4. Environment - Distribution Systems  New markets for Energy and Matter: via Environment to Territory: Distribution and Diversity: via Environment to Life: Environment and the Life Reserves: man starts to distribute goods through Environment: Man augments the utilities of life: Man goes deeper into diversity: Ultimate non-return of diversity: Physicist admits defeat: Energy versus the Distribution vehicle: Environment motivates the consumer: Origins of effluent: Pollution reacts on Man? Demand for less waste? Dumping the Durable-Consumable: Applying the brake on mobility:..while Man is on the accelerator: Man moves upwards: Man moves downwards: Consultant attempts to stop the option spiral:..and suggests despiraling alternatives: Back from the point of maximum confusion. 
5. Territorial Division - Property Department  Shell structure of Territorial division: Developing the Solar Energy potential:..while Man develops a demand for the Life Reserves: Market grows in terms of specific Energy demand:..and in Total Energy demand: Value of Territorial property: New valuation of Land: Energy devaluation of Land: Spirals of anti-resource: Formation of Consumer Groups: Territorial takeover bids: Energy demand of the takeover bid: new opportunities from takeover bidding: Polarisation of the Enterprise: The energy competition: Pressuring the Consumer Group economy: Pressures of interdivisional trade: Paradox of resource control: Is there a solution to the paradox? Man-Management learns to operate with hypothetical resources:.. and develops hypotheses of exchange.
6. Summary of the Interim Report  Starting Objectives
7. An Appendix on Number Theory in Life  The One-plus-One Harmonic Unit: The directed (or spirited) Workforce: The ranging (And also spirited) Consumers: Man, the competitive Consumer: Man, the more energetic Consumer: The Numbers Integrate and differentiate: Woman, the material user: The family becomes mobile: A new look at Number Theory: Applying the model to Food Division: Applying the model to Life Division: The Opportunity Factory in Man-Management.
   
   
   PART TWO - THE MANAGEMENT REACTION
8. Introduction to the Presentation Meeting Structure of Man-Management: Preparing the Conference Room: Notice of Meeting: Preparing for a Group decision. 
9. Questions from the Ad-Hoc Board  Qualified adoption of the Interim Report: Conservation as a join venture: Chairman's reaction: Divisional reactions from Energy:..Matter:..Territorial/Property:..Life/Agriculture and Food:..Environment/Distribution: Reaction from Consumer Groups: Other business.
10. The Reaction from ManMoney Economics of the join venture: devaluation of ManMoney: revaluation of ManMoney: Need for time to react: Consultant returns to base.
    
    
    PART THREE - THE ATTITUDE OF THE CONSUMER
11. Introduction to Market Research Sales and Marketing: Options of Research: Practicalities of Research.
12. Designing the consumer Attitude Questionnaire Part A - Man the consumer: Part B - Man and Nature: Part C - Man + Nature
13. A Progress Meeting with Marketing and Media revised Agenda: Introducing the multi-level market: Opinion of Non-voters: opinion of the working-shareholder: Situation of the Creative Worker: Problem of the Self-employed: Dependent Shareholders: Advisory Bodies: Marketing Department become Trustees: Proliferation of the Printed Word: Organising networks of the Telephone: Broadcast Media: Advertising the Conservation Package: Extra business: Meeting closes, with Thanks.
14. An Appendix on Media Foundations of the Media: Face-to-face Medium: Face-to-face Class: Feedback message: Message looks for long-term stability: Written word diversifies into imagination: reasoning behind the Message: Media tune in to like Minds: Media tune in to everybody.
    
    

    PART FOUR - A DISCOURSE ON THE THEORY OF OPTIONS AND CONSTRAINTS
15. The Plane of Sex The Plane definition: The Plane history: NAtural boundaries of the Plane: Ups and downs: controlling planar oscillations: Conserving oscillations for other Planes of Option. 
16. Objectives and the Sense Options  Long-term Objectives of the Sex Business: Attitudes to the Plane of Sex: Common sense of Feeling: Development of Smell: Development of Hearing: Constraining the range of sensory perception.
17. The Options and constraints of Sight and Taste  The Option of Sight: Development of Insight: Sex and the imagination: Individuality of Taste: Stabilising factor of Food: Imaginary diversification of Taste.
18. Is there a Stable Angle?  The Age of Innocence: The Period of Blind Passion: Ancillary angles of the Plane: Mountain of Option: Spheres of Coincidence: Eras of Correspondence: The Eternal Triangle. 

JMP/jmp 7 November 1975