Final Draft (Preface?)

FrontSpiece?

   To the Board of Earth Enterprise

THE EARTH ENTERPRISE PROJECT

Final Draft

Faced with the task of advising the Board on the nature, necessity and marketability of Conservation, the consultant followed the normal procedures of a business planning assignment, tracing the history of the business from its incorporation to the present day, in order to identify the roots of the problem (Party One), discussing her conclusions and recommendation with the board (Part Two), researching consumers’ attitudes to check [tha her b and of Conservation] is likely to create a worthwhile market (Part Three), and in response to the Board’s criticisms and suggestions, appending sections on the numbers involved (Chapter 7), the role of the media (Chapter 14), and the role of Sex in the conservation sales campaign (Part 4).

The Board and Marketing Meeting minutes in the Parts Two and Three took place in hypothesis, at a moment’s notice, so that nil Board Members would have an equal chance of attending. Since those minutes were written, in early 1975, real discussions with a fully and fairly representative sample of the Board have take place in correspondence, which the consultant trusts will be published shortly and which the reader is invited to continue.

JMP/jmp

26 October 2016